Product Marketing Manager - Remote

Overview

The Product Marketing Manager at PointClickCare is responsible for go-to-market strategies and execution for new product launches, focusing on understanding customer needs and developing marketing assets.

In Short

• Develop product positioning and messaging.
• Lead product introduction and launch planning.
• Collaborate with marketing peers to create content.
• Support the launch of new products and releases.
• Assist in product naming and competitive analysis.
• Communicate value propositions to the sales team.
• Be the expert on customer insights and buying criteria.
• Work with sales and marketing teams to educate on products.
• Act as a Subject Matter Expert for complex sales inquiries.
• Develop public-facing product launch materials.

Requirements

• Bachelor's degree; advanced degree in business or marketing preferred.
• 4-6 years of product marketing experience.
• Experience with B2B SaaS healthcare technology.
• Familiarity with advanced analytics and AI solutions.
• Strong written and verbal communication skills.
• Knowledge of marketing principles and practices.
• Excellent time management and organizational skills.
• Self-starter attitude with a drive to achieve results.

Benefits

• Flexible work environment.
• Opportunities for growth and innovation.
• Impactful work in healthcare technology.
• Access to advanced resources and training.
• Collaborative team culture.