Senior Audience Marketing Analyst - Remote

Overview

We are looking to fill a Sr. Audience Marketing Analyst role, specializing in digital marketing audience strategy and analytics. In this role you will further enable our global marketing organization to use our first party data to put the customer first in all of our marketing communications.

In Short

• Develop Marketing Technology strategies and solutions to optimize audience segmentation.
• Collaborate with various roles as the subject matter expert on marketing applications.
• Create custom audience segments and support campaign executions.
• Lead audience analytics by creating A/B and multivariate tests.
• Advise stakeholders on audiences for campaigns using data-based insights.
• Optimize operational process flows for audience segmentation.
• Create and manage reporting and analytics dashboards.
• Drive innovation through Martech by expanding capabilities.
• Ensure successful delivery of customer segments to marketing platforms.

Requirements

• Ability to collaborate and communicate effectively with diverse groups.
• Experience with various marketing channels.
• Experience with martech/adtech platforms.
• Executed analysis projects related to lifecycle marketing.
• 5+ years of SQL programming experience required.
• 8+ years of marketing operations experience.
• BA/BS degree.
• Strong presentation skills to influence stakeholder strategy.
• Understanding of analytical approaches for measurement reporting.
• Experienced with BI visualization tools.
• Track record of data project management.
• Attention to detail for data integrity.
• Passionate about gaming and video game culture.

Benefits

• Top-tier benefits package including medical, dental, and vision.
• Matching 401(k) and paid time off.
• Wellness program and employee discounts for Sony products.
• Potential eligibility for a bonus package.