Senior Audience Marketing Analyst - Remote

Overview

The Senior Audience Marketing Analyst role focuses on digital marketing audience strategy and analytics, enabling the global marketing organization to utilize first-party data for customer-centered marketing communications.

In Short

• Develop Marketing Technology strategies for audience segmentation.
• Collaborate with campaign managers, data engineers, and scientists.
• Create custom audience segments for email and paid media campaigns.
• Lead audience analytics and A/B testing initiatives.
• Advise stakeholders on audience insights from data analytics.
• Optimize operational processes for audience segmentation.
• Create and manage reporting dashboards for actionable insights.
• Drive innovation through marketing technology integrations.
• Ensure successful delivery of customer segments to marketing platforms.

Requirements

• Effective collaboration and communication skills.
• Experience with various marketing channels.
• Familiarity with martech/adtech platforms.
• Experience in lifecycle marketing and targeting segmentation.
• 5+ years of SQL programming experience.
• 8+ years of marketing operations experience.
• BA/BS degree.
• Strong presentation skills for data communication.
• Understanding of analytical approaches for measurement reporting.
• Experience with BI visualization tools like Tableau and Domo.
• Attention to detail for data integrity and cleansing.
• Passion for gaming and video game culture.

Benefits

• Inclusive work environment.
• Opportunities for professional growth.
• Engagement with a diverse team.
• Access to innovative marketing technologies.
• Participation in a global marketing organization.