Growth Marketing Lead - Remote

Overview

In this role, you will be responsible for growing the user base of Planned Parenthood Direct’s revolutionary telehealth program and serve as our marketing analytics expert.

In Short

• Own the marketing funnel and make recommendations for accelerating funnel progression.
• Define and own a growth marketing strategy that increases engagement and drives conversion.
• Execute advertising campaigns across various marketing channels.
• Measure and interpret data across all growth tactics.
• Manage relationships with third-party marketing vendors.
• Collaborate cross-functionally with product and operations teams.
• Develop a high-performance growth marketing playbook.
• Utilize project management processes and software for smooth execution.
• Proactively cultivate a growth mindset.
• Passionate about helping people access reproductive healthcare.

Requirements

• 5+ years of experience in developing and executing marketing programs.
• 3+ years of experience with B2C marketing analytics and campaign measurement.
• Experience with conversion funnel analytics and customer segmentation.
• Proficiency with Google Analytics and paid marketing platforms.
• Ability to blend marketing, art, and science for impactful lead generation.
• Comfort in a fast-paced startup environment.
• Exceptional project management skills.
• Experience in healthcare is a must.
• Agency experience is a plus.

Benefits

• Opportunity to impact reproductive healthcare access.
• Collaborative and agile work environment.
• Work with a passionate and dedicated team.
• Flexible working conditions.
• Engagement with diverse stakeholders.