Growth Marketing Lead - Remote

Overview

At Promova, we're redefining language education to make it accessible, personal, and effective for today's fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

In Short

• Own and lead our non-paid growth strategy: SEO, ASO, partnerships, CRM, affiliate, influencer, referrals, and our internal 18M user database.
• Develop and refine product-channel fit strategies, continually evaluating ROI across acquisition streams.
• Design and execute breakthrough organic growth initiatives — from discoverability to brand storytelling and partnerships.
• Lead touchless CRM nurturing funnels, monetization experiments, and lifecycle campaigns that boost retention and revenue.
• Optimize the New User Experience (NUX) — from first click to first success — by identifying friction points and improving onboarding.
• Build and scale a culture of experimentation with a solid testing and reporting framework across all channels.
• Leverage data to drive advanced segmentation and personalization, ensuring the right message reaches the right user.
• Champion the use of MarTech tools, both in-house built, and external, to enhance operational efficiency.
• Build, mentor, and lead a team to accelerate long-term growth.

Requirements

• 3+ years of experience in growth, product marketing, or performance roles — with at least 1 year leading initiatives or teams.
• Deeply familiar with PLG models and organic growth strategies (SEO, ASO, partnerships, etc.).
• Think in experiments and love to run A/B tests, iterate, and learn fast.
• Understand how to design, measure, and optimize across full funnels — from acquisition to monetization.
• Bring strong technical & creative skills—able to work with data (Amplitude, GA, Tableau, Growthbook, Firebase) and influence design, copy, and UX.
• Have a collaborative mindset and experience working cross-functionally with marketing, product, design, and engineering teams.
• Have spoken English - Upper-Intermediate+.

Benefits

• Compensation for additional training at external events and seminars.
• Access to a large electronic library; paid online courses and conferences.
• Promova English Group; English Classes; Promova Speaking Club and access to Promova Premium.
• Work remotely from any safe location worldwide; flexible work schedule.
• 20 paid vacation days per year; an unlimited number of sick days.
• Medical insurance coverage; mental health support.
• Power station reimbursement; employee discounts and special benefits for remote employees.
• Remote team compensation for gathering and team-building episodes.