Growth Marketing Manager - Remote

Overview

The Growth Marketing Manager at Planera will focus on connecting marketing strategy with sales alignment in the construction tech space, driving engagement and pipeline growth.

In Short

• Remote position reporting to the Head of Marketing.
• Responsible for growth marketing, ABM, and demand generation.
• Develop and execute targeted marketing strategies for strategic accounts.
• Collaborate with sales and customer success teams.
• Orchestrate multi-channel campaigns including email and social media.
• Leverage CRM and marketing automation tools for optimizing campaigns.
• Craft compelling content for construction professionals.
• Engage with key stakeholders and maintain strong relationships.
• Stay informed on construction tech trends and competitor activities.

Requirements

• 5 years in B2B marketing, with 2+ years in growth marketing or ABM.
• Experience in high-growth SaaS or construction tech.
• Strong understanding of B2B sales cycles and GTM teams.
• Familiarity with Salesforce, HubSpot, and AI/ABM platforms.
• Excellent writing skills for technical narratives.
• Creative and adaptable in a fast-paced environment.
• Bachelor’s or Master’s in Marketing, Business, or related field.
• Bonus: Experience with ENR Top 400 GCs.

Benefits

• Opportunity to work in a fast-paced, innovative company.
• Remote work flexibility.
• Engagement with strategic accounts in the construction industry.
• Collaborative environment with cross-functional teams.
• Access to the latest marketing tools and technologies.