Head of CRM (Retention Department) - Remote

Overview

We are an iGaming company with over three years of experience and a team of 1000+ specialists. Our achievements include 8 large projects that are popular among our clients and successfully operate in Tier 1-3 locations. We attract and value highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new markets.

In Short

• Develop and implement a CRM strategy for online casinos to improve customer retention, engagement, and monetization.
• Plan and implement multi-channel marketing campaigns using customer segmentation and personalization.
• Analyze user behavior and activity.
• Assess the effectiveness of CRM campaigns using analytics.
• Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.
• Lead and oversee the CRM team.
• Collaborate with development, marketing, and analytics teams to align CRM strategies with business goals.
• Stay up to date with trends in the iGaming industry.

Requirements

• At least 2 years of experience as Head of CRM.
• Ability to manage a team of 5 or more people.
• Experience in developing a multichannel customer engagement strategy.
• Knowledge of A/B testing methodologies and data-driven optimization practices.
• Ability to segment customer databases and develop personalized offers.

Benefits

• We work remotely: Mon-Fri, from 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.
• Paid vacation and sick leave – we care about your health and timely rest. Additionally, you will have a day off in honor of your Birthday.
• Competitive salary – your contribution will be properly valued.
• Participation in company internal events – knowledge exchange among colleagues and enhancing your expertise.
• Freedom from micromanagement and rigid hierarchies – we make decisions quickly, and you can always reach out for advice directly from any team member.
• 100% guaranteed professional development and acquisition of new skills.
• As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.