Performance Marketing Director - Canadian Market - Remote

Overview

PetLab Co. is seeking a highly skilled hands-on Performance Marketing Director to lead the charge in the Canadian market, leveraging deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets.

In Short

• Lead performance marketing efforts for the Canadian market.
• Manage campaigns from planning to execution and optimization.
• Collaborate with creative teams for impactful ad concepts.
• Analyze campaign data to uncover actionable insights.
• Experience managing significant ad budgets and P&L.
• Drive results through data-driven decision-making.
• Work in a collaborative, high-performance culture.
• Hands-on management of campaigns across various platforms.
• Identify new opportunities and iterate on successful initiatives.
• Foster a culture of rapid learning and experimentation.

Requirements

• 7-10 years in performance marketing with significant ad spend experience.
• Expertise in direct response marketing and funnel optimization.
• Proficient in analytics platforms and Excel.
• Strategic thinker with execution capabilities.
• Experience in balancing revenue growth with profitability.
• Exceptional communication skills.

Benefits

• Clear reporting and data analytics support.
• Collaborative team environment.
• Autonomy in delivering results.
• Variety of challenges in a fast-paced environment.
• Focus on scientific rigor and experimental mindset.