Performance Marketing Director - Canada (Remote in USA)

Overview

Performance Marketing Director – Canada (100% Remote in USA)

PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share, 9-figure revenue, and rapid, profitable growth with ambitious plans for global expansion. We’re seeking a highly skilled hands-on Performance Marketing Director to lead the charge in the Canadian market, leveraging deep experience in paid social, paid search, and other acquisition channels to achieve aggressive revenue and customer acquisition targets.

This is a role for someone who thrives on end-to-end ownership, is obsessed with driving results, and has an innate ability to combine analytical rigor with creative strategy. You'll manage campaigns from A to Z – from planning and execution to optimization and profitability – with the support of a talented team.

In Short

• Core Compensation: $140,000 – $175,000 USD (base + bonus)
• Location: 100% Remote (global team of 140+)
• Benefits: Comprehensive Health/Dental/Vision + Life/Disability Insurance + 20 Days PTO
• Hours: 8:30 a.m. to 5:30 p.m. ET (with flexibility based on location)
• Culture: Think Fast, Move Fast, Learn Constantly… and Have Fun!

Requirements

• 7-10 Years in Performance Marketing: Proven experience managing $1M+ in monthly ad spend across platforms like Meta (Facebook/Instagram) and Google Ads.
• Direct Response E-com Expert: Heavy exposure to direct response marketing, including creative, media, and funnel optimization.
• Data Obsessed: Proficient in analytics platforms and Excel, with a knack for uncovering patterns and opportunities in data.
• Strategic Thinker & Doer: Capable of developing high-level strategies and executing them with precision.
• High-Growth Mindset: Energized by a fast-paced, high-velocity environment where conditions evolve rapidly.
• P&L Management: Experience balancing revenue growth with profitability targets.
• Exceptional Communicator: Clear and concise in articulating ideas, strategies, and results.

Benefits

• Comprehensive Health/Dental/Vision + Life/Disability Insurance
• 20 Days PTO
• Flexible working hours
• Collaborative team environment
• Opportunities for rapid learning and growth