CRM Strategist - Remote

Overview

The CRM Strategist is pivotal in crafting data-driven, hyper-personalized lifecycle communications that enhance customer acquisition, boost conversion, and promote retention and reactivation.

In Short

• Develop multi-stage, omnichannel campaigns to support conversion and loyalty objectives.
• Use behavioral data to personalize communications.
• Execute re-engagement strategies to win back dormant clients.
• Build dynamic segmentation strategies using various data points.
• Set up and optimize lead scoring models.
• Perform advanced reporting and dashboarding.
• Own the design and optimization of CRM journeys.
• Manage the end-to-end use of Salesforce Marketing Cloud.
• Monitor campaign performance and apply findings for improvement.
• Collaborate with various teams for aligned messaging.

Requirements

• Experience in CRM and campaign management.
• Strong analytical skills and data-driven mindset.
• Proficiency with Salesforce Marketing Cloud.
• Ability to execute A/B testing and optimize campaigns.
• Excellent communication and collaboration skills.
• Experience with customer lifecycle management.
• Understanding of regulatory compliance in marketing.
• Ability to manage multiple projects simultaneously.
• Strong focus on execution and results.
• Passion for enhancing customer journeys.

Benefits

• Competitive salary structure including company bonus scheme.
• Flexible and hybrid working options.
• Remote working option for up to 6 weeks per year.
• 21 days of paid vacation within the first year, increasing to 25 days after one year.
• Comprehensive medical insurance.
• Pension fund and employee referral bonuses.
• Ongoing personal development opportunities.
• Collaborative and friendly culture.
• Periodic recognition and reward programs.
• Convenient office location near Limassol Municipal Garden.