VIP CRM Strategist - Remote

Overview

As our VIP CRM Strategist, you’ll be the architect behind how we engage, retain, and delight our most important customers. This is a strategic, creative, and data-informed role—perfect for someone who loves turning insight into action and creating standout moments for VIPs.

In Short

• Build VIP Retargeting Campaigns: Design and launch smart, personalised campaigns that bring back lapsed players and keep them engaged for the long run.
• Segment and Personalise: Use player behaviour and lifecycle data to segment the VIP base and craft messaging that feels relevant, timely, and valuable.
• Lead Onsite Comms: Own the VIP experience on-site, making sure every pop-up, banner or in-game message hits the right note and reinforces our brand.
• Work Cross-Functionally: Partner with our VIP, product, marketing, and design teams to ensure campaigns are cohesive, engaging and aligned with broader goals.
• Drive Cross-Selling: Help introduce VIPs to other features and products they’ll enjoy by crafting thoughtful, well-timed promotions and journeys.
• Test, Learn, Repeat: Run A/B tests to refine messages, formats, and timing. Then turn results into stronger, more effective campaigns.
• Measure & Optimise: Keep a close eye on performance metrics, using them to continuously refine and improve everything you do.
• Stay Compliant: Make sure all VIP CRM activity is fully compliant with data regulations and reflects our commitment to customer privacy and trust.
• Manage Budgets: Take ownership of the VIP CRM budget, making smart decisions to get the best results and return.

Requirements

• Strong experience in CRM strategy and campaign delivery, ideally focused on high-value or VIP segments.
• A solid understanding of player behaviour, segmentation models and lifecycle marketing.
• Hands-on experience with CRM and automation tools like Bloomreach (or similar).
• Confidence in analysing data and making decisions based on insights.
• Excellent communication and collaboration skills—you’re as comfortable briefing design as you are chatting strategy with product leads.
• A creative mindset with a commercial edge—you know how to engage, but you also know what drives results.
• Comfortable working in a fast-paced, ever-evolving environment with lots of moving parts.

Benefits

• Competitive salary.
• Flexibility and a remote-first culture.
• International team and truly global reach.
• A chance to shape strategy, not just execute.
• Plenty of room to grow as we scale.