Growth Marketing Specialist - B2B - Remote

Overview

The Growth Marketing Specialist is a key member of the marketing team responsible for driving top-of-funnel lead generation and supporting the business development team in converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) for MakeMusic.

In Short

• Design and execute targeted top-of-funnel campaigns.
• Leverage tools like HubSpot for outreach campaigns.
• Maintain and refine lead scoring methodologies.
• Partner with the business development team for lead follow-up.
• Develop multi-channel campaigns (email, LinkedIn, calls).
• Analyze campaign performance and conduct A/B tests.
• Manage outreach tools and CRM systems.
• Monitor outreach metrics to measure effectiveness.
• Collaborate with marketing colleagues on broader campaigns.
• Provide feedback on lead quality and conversion trends.

Requirements

• Experience in lead generation and marketing.
• Proficiency in HubSpot and CRM systems.
• Strong analytical skills for data analysis.
• Ability to develop engaging content.
• Experience with SEO/SEM strategies.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work with a passionate team.
• Engagement in a mission-driven company.
• Professional development opportunities.