Remote Otter LogoRemoteOtter

Growth Marketing Specialist - B2B - Remote

Posted 9 weeks ago
Marketing
Full Time
CO, USA

Overview

The Growth Marketing Specialist is a key member of the marketing team responsible for driving top-of-funnel lead generation and supporting the business development team in converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) for MakeMusic.

In Short

  • Design and execute targeted top-of-funnel campaigns.
  • Leverage tools like HubSpot for outreach campaigns.
  • Maintain and refine lead scoring methodologies.
  • Partner with the business development team for lead follow-up.
  • Develop multi-channel campaigns (email, LinkedIn, calls).
  • Analyze campaign performance and conduct A/B tests.
  • Manage outreach tools and CRM systems.
  • Monitor outreach metrics to measure effectiveness.
  • Collaborate with marketing colleagues on broader campaigns.
  • Provide feedback on lead quality and conversion trends.

Requirements

  • Experience in lead generation and marketing.
  • Proficiency in HubSpot and CRM systems.
  • Strong analytical skills for data analysis.
  • Ability to develop engaging content.
  • Experience with SEO/SEM strategies.
  • Excellent communication and collaboration skills.

Benefits

  • Opportunity to work with a passionate team.
  • Engagement in a mission-driven company.
  • Professional development opportunities.

Peaksware

Peaksware

Peaksware is a dynamic company dedicated to empowering musicians, athletes, coaches, and educators through innovative software solutions. Under its umbrella, Peaksware encompasses several well-known brands, including TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music. Each brand specializes in enhancing performance and learning: TrainingPeaks provides tools for endurance training, TrainHeroic focuses on strength and conditioning, MakeMusic transforms music composition and education, and Alfred Music publishes educational materials for music enthusiasts. With a commitment to deliberate practice and a customer-centric approach, Peaksware fosters a collaborative and inclusive work environment, encouraging continuous learning and professional growth.

Share This Job!

Save This Job!

Similar Jobs:

Lago logo

Growth Marketing Specialist - Remote

Lago

7 weeks ago

Join Lago as a Growth Marketing Specialist to develop and execute innovative growth strategies.

Serbia
Full-time
Marketing
$6 - $10+/hour
Westminster Theological Seminary logo

Growth Marketing Specialist - Remote

Westminster Theological Seminary

7 weeks ago

The Growth Marketing Specialist will enhance the reach of Westminster Bookstore's ministry through effective marketing strategies.

Worldwide
Full-time
Marketing

Peaksware

Growth Marketing Specialist - Remote

Peaksware

8 weeks ago

The Growth Marketing Specialist will drive lead generation and support business development through digital marketing strategies.

USA
Full-time
Marketing
MyFitnessPal logo

Growth Marketing Specialist - Remote

MyFitnessPal

9 weeks ago

Join MyFitnessPal as a Growth Marketing Specialist to drive marketing performance and collaborate with various teams.

Worldwide
Full-time
Marketing
Careem logo

Growth Marketing Specialist - Remote

Careem

9 weeks ago

The Growth Marketing Specialist will drive user engagement and retention strategies for Careem in KSA.

Saudi Arabia
Full-time
Marketing