Growth Marketing Specialist - Remote

Overview

As a non-profit ministry of Westminster Theological Seminary, the Westminster Bookstore has been tasked with supplying the church with the best Christian books available–kindergarten through MDiv. We believe that books play a profound role in the life and health of the church and so we take seriously our mission to distribute biblically rich, theologically robust, and pastorally relevant books to God's people.

The role of the Growth Marketing Specialist is to extend the reach of our ministry. Success in this role will result in a measurable increase in social media followers, eNews subscribers, and customers, ultimately growing total annual revenue.

In Short

• Produce engaging videos, graphics, copy, and campaigns that provide value to followers.
• Build and execute a comprehensive plan to serve the audience at all levels of the user journey.
• Manage social media platforms to maximize engagement and drive traffic to the website.
• Evaluate and improve internal website conversion and SEO.
• Assist the Events Team in executing strategies for customer acquisition at events.
• Prepare and present reports of key results, measuring and analyzing marketing initiatives.

Requirements

• Bachelor's degree in art, design, marketing, or a related field, or 5+ years of relevant work experience.
• Mastery of Adobe Creative Suite.
• Experience analyzing, interpreting and presenting key business metrics.
• Experience managing a marketing calendar and budget.
• Experience managing social media accounts and email lists.
• A heart for ministry and a passion to serve the global church.
• A strong grasp of Reformed Theology.
• Creative problem-solver.
• Excellent written and verbal communication skills.
• Strong interpersonal skills.
• Highly organized and able to set and manage priorities.
• A desire for continuous learning.

Benefits

• Remote work flexibility.
• Access to productivity tools provided by Westminster.
• Opportunity to serve in a meaningful ministry.
• Professional development opportunities.