Growth Marketing Specialist - Remote

Posted 8 weeks ago

Marketing

Full Time

USA

SEO

PPC

Email Marketing

Social Media Advertising

Overview

The Growth Marketing Specialist is a key member of the marketing team responsible for driving top-of-funnel lead generation and supporting the business development team for our B2C market.

In Short

Develop and execute online e-commerce and B2C marketing strategies.
Utilize digital marketing tactics like SEO, PPC, email marketing, and social media.
Analyze data to optimize campaigns and improve customer engagement.
Design targeted campaigns to generate high-quality leads.
Leverage tools like Klayvio for automated outreach campaigns.
Collaborate with stakeholders for lead follow-up strategies.
Develop multi-channel campaigns for lead engagement.
Monitor and analyze outreach metrics for campaign effectiveness.
Manage and optimize marketing technology stacks.
Provide regular reports highlighting successes and opportunities.

Requirements

Experience in digital marketing and lead generation.
Proficiency in using marketing tools like Klayvio.
Strong analytical skills for data-driven decision making.
Ability to collaborate with cross-functional teams.
Experience in campaign development and optimization.

Benefits

Opportunity to work with a dynamic marketing team.
Engagement in innovative marketing strategies.
Support for professional development and growth.

Peaksware

Peaksware is a dynamic company dedicated to empowering musicians, athletes, coaches, and educators through innovative software solutions. Under its umbrella, Peaksware encompasses several well-known brands, including TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music. Each brand specializes in enhancing performance and learning: TrainingPeaks provides tools for endurance training, TrainHeroic focuses on strength and conditioning, MakeMusic transforms music composition and education, and Alfred Music publishes educational materials for music enthusiasts. With a commitment to deliberate practice and a customer-centric approach, Peaksware fosters a collaborative and inclusive work environment, encouraging continuous learning and professional growth.

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