Growth Marketing Lead - Remote

Overview

As the Growth Marketing Lead, you will own the plan that drives Passthrough’s pipeline across inbound, outbound, and partnerships, designing campaigns and ensuring the execution of marketing strategies.

In Short

• Own pipeline creation across inbound, outbound, and partner-driven channels.
• Plan and launch integrated campaigns across email, paid, social, events, and content.
• Make demand generation plays execution-ready for sales, MDRs, and partners.
• Maintain and optimize our marketing/revenue stack.
• Track campaign performance and optimize by audience, segment, and channel.
• Manage outsourced workstreams for design, content, and other needs.
• Drive consistent execution of webinars, podcasts, and newsletters.
• Recommend improvements to the stack or strategy.

Requirements

• 4–7 years of experience in B2B demand generation, growth marketing, or revenue marketing.
• A track record of creating pipeline through multi-channel campaigns.
• Experience working closely with sales and partnerships teams.
• Comfort with tools like ActiveCampaign, Salesloft, Zapier, and Webflow.
• A builder mindset with analytical skills.
• Ability to measure effectiveness and test new ideas.
• Value clarity, execution, and budget efficiency.

Benefits

• Competitive salary (base salary + performance-based bonus).
• Passthrough stock options.
• Flexible remote-first work policy.
• WeWork All-Access membership.
• Health, dental, and vision insurance.
• Annual health & wellness stipend.
• 401k contribution program with matching.
• Life insurance.
• PTO & unlimited sick leave.
• Parental leave.