Content Marketing Writer - Remote

Overview

As a Content Marketing Writer at Panopto, you will play a strategic role in crafting high-impact, conversion-focused content that drives engagement and supports the mission of transforming Higher Education through video technology.

In Short

• Drive high-impact content across web, campaigns, and customer storytelling.
• Translate complex product insights into clear narratives.
• Collaborate with Product Marketing to create high-performing content.
• Own the development of customer case studies and success stories.
• Manage the Panopto blog and create thought leadership content.
• Optimize content for SEO and AEO to ensure high visibility.
• Develop engaging content for campaigns, social media, and email.
• Work collaboratively across teams to refine messaging and strategy.
• Utilize performance data to iterate on content effectiveness.
• Contribute to the overall growth and storytelling at Panopto.

Requirements

• 3-5 years of B2B SaaS writing experience, preferably in EdTech.
• Strong storytelling skills with a versatile portfolio.
• Understanding of SEO and AEO best practices.
• Ability to manage multiple projects and collaborate effectively.
• Proficient with tools like WordPress, Semrush, and GA4.
• Curiosity about customer needs and voice.
• Ownership mentality and proactive approach to content development.
• Strong analytical skills to inform content strategy.

Benefits

• Opportunity to work at the forefront of learning technology.
• Collaborative team environment that values shared ideas.
• Visibility into how content drives business outcomes.
• Supportive culture focused on continuous improvement.
• Ability to shape content strategy and impact company growth.