Demand Generation Associate Manager - Remote

Overview

The Demand Generation Associate Manager role is responsible for driving demand generation through creative inbound marketing strategies, managing global performance marketing campaigns, optimizing content and landing pages, and measuring campaign effectiveness—all while collaborating with sales and marketing teams to refine strategies and stay ahead of industry trends.

In Short

• Implement creative strategies to attract and convert leads through various inbound marketing tactics.
• Manage paid ads across various platforms to generate and capture demand globally.
• Craft compelling content that engages potential customers across various stages of the buyer’s journey.
• Continuously test and optimize landing pages to improve conversion rates.
• Monitor, analyze, and report on campaign performance.
• Work closely with sales and marketing teams to refine strategies.
• Stay abreast of the latest marketing trends and technologies.
• 5+ years of experience in marketing for B2B SaaS organizations.
• Excellent written and verbal communication skills.
• Solid project management abilities.

Requirements

• 5+ years of experience in marketing for B2B SaaS organizations.
• Proven experience in B2B demand generation or inbound marketing.
• Experience in PPC advertising, including LinkedIn, Google Ads, and Bing.
• Experience with SEO/SEM and Google Analytics.
• Knowledge of marketing systems and processes.
• Proven experience in developing marketing plans, content, and campaigns.
• Excellent analytical skills to interpret and report data insights.
• Strong problem-solving skills.
• Be comfortable with a fast-paced environment.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Paid Time Off to Volunteer
• Paid Parental Leave