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Growth Lead for Cybersecurity Portfolio - Remote

Posted 1 week ago
Marketing
Full Time
India

Overview

As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving product growth and visibility within cybersecurity communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Cybersecurity Portfolio Director, you'll leverage strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement.

In Short

  • Engage actively with cybersecurity communities to increase awareness and credibility.
  • Manage campaigns for securing positive Amazon reviews and ratings.
  • Cultivate relationships with cybersecurity influencers for endorsements.
  • Execute targeted email marketing campaigns for user engagement.
  • Monitor and optimize landing pages for conversion rates.
  • Report directly to the Cybersecurity Portfolio Director.
  • Collaborate with product management and content teams.
  • 3+ years of experience in growth or DevRel marketing.
  • Expertise in influencer outreach and community engagement.
  • Strong analytical skills for optimizing campaigns.

Requirements

  • Proven track record in growth or devrel marketing.
  • Expertise in influencer outreach and Amazon marketing.
  • Strong analytical skills for optimizing email campaigns.
  • Exceptional communication and relationship-building skills.

Benefits

  • Bonus scheme.
  • 25 days’ holiday plus bank holidays.
  • Flexible hours and remote work options.
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Packt

Packt is a global technical publisher and learning provider dedicated to helping IT professionals leverage software in innovative ways. With a diverse team of over 400 staff primarily located in India and the UK, Packt offers a multimedia portfolio that includes more than 7,000 books, e-books, audiobooks, and video courses. The company is expanding its focus to create valuable content for tech leaders and decision-makers, particularly in the realm of Generative AI solutions. Packt fosters a supportive and flexible work environment that emphasizes personal development, collaboration, and a healthy work-life balance.

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