Product Marketing Manager - Remote

Overview

P2P.org is the largest institutional staking provider with a TVL of over $10B and a market share exceeding 20% in restaking.

In Short

• Develop compelling narratives around our product value and publish exceptional content for our institutional portfolio.
• Work with our Head of Marketing to create and execute a full-funnel strategy for Web3 intermediaries, guiding them from education to advocacy.
• Identify target customer personas and tailor marketing campaigns to their specific needs while setting ambitious goals aligned with P2P's vision.
• Craft messaging, positioning, and branding strategies that resonate with institutional clients and crypto-native audiences.
• Plan and oversee new feature launches while highlighting P2P's unique value proposition.
• Maintain awareness of competitive landscapes and emerging Web3 trends, using on-chain analytics and industry developments to optimize campaign effectiveness.
• Take ownership of marketing-generated lead, opportunity, and revenue goals for your vertical.
• Build strategic relationships with Web3 communities, blockchain projects, and ecosystem partners to develop co-marketing campaigns that expand P2P's reach.
• Collaborate with cross-functional teams, including product, sales, and business units, to amplify our brand and drive demand among institutional clients.

Requirements

• A minimum of 8 years of professional experience, with at least 5 years in product marketing within a B2B tech environment.
• Previous exposure to fintech, financial services, and blockchain is a must.
• Outstanding project management abilities, combined with a proactive approach to executing tasks.
• Exceptional written and verbal communication skills.
• A data-driven mindset, with the ability to retrieve insights from metrics and analytics.
• Collaborative spirit, with a knack for fostering alignment across diverse teams.
• Fluent English.

Benefits

• Full-time Contractor (Indefinite-term Consultancy Agreement).
• Competitive salary level in $ (we can also pay in Crypto).
• Well-being program.
• Mental Health care program.
• Compensation for education, including Foreign Language & professional growth courses.
• Equipment & co-working reimbursement program.
• Overseas conferences, community immersion.
• Positive and friendly communication culture.