Email Marketing Manager (Customer Retention Focus) - Remote

Overview

An overview paragraph about the job

In Short

• Develop and oversee email marketing strategies focusing on customer retention and loyalty.
• Create, test, and optimize email campaigns to improve open rates, click-through rates, and conversions.
• Manage the entire email lifecycle from planning and execution to analysis and reporting.
• Segment audiences based on behavior, preferences, and past interactions to deliver tailored content.
• Collaborate with cross-functional teams including product, sales, and customer service to ensure alignment of messaging.
• Conduct A/B testing and performance tracking to refine and enhance email marketing efforts.
• Stay up-to-date with email marketing trends and industry best practices to drive innovation.

Requirements

• Proven experience in email marketing, particularly in customer retention.
• Strong analytical skills to assess campaign performance.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects.
• Familiarity with email marketing tools and software.

Benefits

• Competitive salary and performance bonuses.
• Flexible working hours.
• Opportunities for professional development and training.
• Collaborative and innovative work environment.