Cross Product Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at OnePay, your work will have a direct impact on customer engagement and revenue growth, driving everything from cross-product lifecycle initiatives to scalable cross-sell strategies that help customers discover and adopt the right products for their needs.

In Short

• Own the cross-product lifecycle and cross-sell strategy to deepen customer engagement across key journeys.
• Partner with product-specific marketers to align messaging, timing, and campaign priorities across verticals.
• Build and continuously optimize lifecycle journeys that increase discovery and adoption of adjacent OnePay products.
• Leverage audience segmentation, rigorous testing, and performance data to scale high-performing cross-sell touchpoints.
• Serve as a center of excellence for lifecycle and CRM best practices, supporting and upskilling adjacent teams.

Requirements

• 8+ years of experience in B2C marketing with a focus on lifecycle, CRM, or growth marketing.
• Proven track record of owning multi-product marketing strategies, including cross-sell and upsell.
• Experience mentoring or managing marketers, and guiding strategy across cross-functional teams.
• Deep understanding of customer journey mapping, segmentation, and experimentation frameworks.
• Strong collaboration skills with the ability to influence cross-functional partners and drive alignment.
• Drive and proactivity - everyone here is a builder and executor.

Benefits

• Competitive base salary, stock options, and health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly (US), flexible time off (FTO), and opportunities for growth.
• A high-growth, mission-driven, inclusive culture where your work has real impact.