Core App Product Marketing Lead - Remote

Overview

OnePay is looking for a Core App Product Marketing Lead to manage go-to-market strategy, and marketing campaign ideation & execution for the Mobile App team. You’ll develop on-going and effective integrated marketing plans to drive profitable revenue and growth.

In Short

• Manage integrated go-to-market (GTM) strategy for core app features.
• Craft value propositions and messaging for marketing initiatives.
• Collaborate on marketing campaigns to support KPIs.
• Own core pages across the public website and app.
• Articulate product messaging strategy for feature launches.
• Collaborate on creative briefs for web and app design.
• Partner to assess market needs and validate with customers.
• Train internal teams on product value and competitive advantage.
• Analyze performance against KPIs to optimize outcomes.
• Conduct market research to understand trends and insights.

Requirements

• 10+ years of marketing experience with a focus on product marketing.
• Bachelor's degree or equivalent experience.
• Expertise in in-experience marketing funnel.
• Experience with product-market fit and product launches.
• Ability to lead and communicate cross-functionally.
• Strong organizational and analytical skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.

Benefits

• Competitive base salary, stock options, and health benefits from Day 1.
• 401(k) plan with company match.
• Remote-friendly (US) and flexible time off.
• High-growth, mission-driven, inclusive culture with real impact.