Audience Insights Specialist - Remote

Overview

The Audience Insights Specialist will develop audiences based on available data and provide insights to support audience creation and marketing strategies.

In Short

• Develop insights to support audience development and targeting.
• Provide guidelines for local market planning and activation.
• Manage the global audience catalogue for client brands.
• Conduct audience activation and testing.
• Optimize audience segments for performance.
• Ensure best practices are shared across markets.
• Develop a roadmap for audience development.
• Evaluate data and validate new data for campaigns.
• Manage campaigns and track progress.
• Utilize collaboration tools like Jira.

Requirements

• Experience in strategy consulting and leading teams.
• Strong understanding of data analytics or data science.
• Proven track record of managing senior stakeholders.
• Exceptional communication and leadership skills.
• Strong analytical and statistical modeling skills.
• Experience in advanced analytics and market dynamics.
• Familiarity with SQL, Python, R, and A/B testing.
• Knowledge of marketing and media data sources.
• Expertise in advertising technology and data solutions.
• Experience with predictive modeling and segmentation.

Benefits

• Pension contributions and life insurance.
• Health insurance and generous holiday entitlement.
• Enhanced maternity, parental, and paternity leave policies.
• Flexible and hybrid working model.
• Commitment to diversity and inclusion.