Audience Insights Specialist - Remote

Overview

The Audience Insights Specialist is responsible for managing advanced audience creation, assessing program effectiveness, and collaborating across various parts of the organization to provide valuable insights for marketing strategies.

In Short

• Lead audience creation and management initiatives.
• Collaborate with teams to develop insights from consumer data.
• Manage program effectiveness and best practices.
• Develop custom audiences and oversee audience activation.
• Conduct data exploration and validation.
• Provide strategic recommendations for marketing effectiveness.
• Mentor and develop team members.
• Utilize advanced data analysis techniques.
• Coordinate large groups and establish effective communication processes.
• Support a flexible and hybrid working model.

Requirements

• Experience with marketing and media data sources.
• Strong expertise in advertising technology.
• Advanced understanding of data analysis and marketing strategies.
• Familiarity with predictive modeling and segmentation techniques.
• Proficient in SQL, Python, or R.
• Excellent communication and mentoring skills.
• Strong project management capabilities.
• Solutions-oriented with critical thinking skills.
• Ability to translate complex data into actionable insights.
• Proactive and organized team player.

Benefits

• Pension contributions and life insurance.
• Health insurance and generous holiday entitlement.
• Enhanced maternity and parental leave policies.
• Support for work/life balance and well-being.
• Diversity and inclusion initiatives.