Director of Performance - Remote

Overview

The Director of Performance will lead the Bacardi team in managing Paid Search, Retail Media, and Programmatic strategies across eCommerce and performance, ensuring effective client relationships and team management.

In Short

• Lead various workstreams across digital channels.
• Manage client relationships and performance strategies.
• Oversee Senior Managers and their teams.
• Conduct annual planning and partner negotiations.
• Support local and global activation efforts.
• Utilize data to inform strategic plans.
• Engage in new business pitches and team training.
• Ensure high-quality work from team members.
• Foster a culture of empathy and collaboration.
• Implement best practices in campaign management.

Requirements

• Solid understanding of paid digital channels.
• Experience with Google Analytics.
• Knowledge of audience generation and selection.
• Proficiency in the Google Stack and Amazon DSP.
• Understanding of KPI selection in digital media.
• Experience with bid management platforms.
• Proven people management skills.
• Experience in media activation and campaign setup.
• Knowledge of brand safety and fraud prevention.
• Ability to challenge and manage client expectations.

Benefits

• Hybrid working model (3 days in office, 2 remote).
• Flexible working hours around core hours.
• Supportive work environment fostering collaboration.
• Commitment to diversity, equity, and inclusion.
• Opportunities for career development and training.
• Encouragement for open conversations about individual needs.
• Access to resources for personal support.
• Engagement in a culture of empathy and understanding.