Audience Insights Specialist - Remote

Overview

The Audience Insights Specialist is responsible for managing audience creation and insights, assessing program effectiveness, and collaborating across various parts of the organization to develop effective marketing strategies.

In Short

• Strategic partner for audience creation and optimizations.
• Leadership in understanding client business issues.
• Create audience insights and refine audience segmentation.
• Support audience development through insight curation.
• Global audience creation with local market execution.
• Ensure cross-market adoption of best practices.
• Educate local teams on data tool solutions.
• Mentor and manage team members.

Requirements

• Advanced understanding of data analysis and marketing strategy.
• Familiarity with predictive modelling and segmentation techniques.
• Strong expertise in advertising technology.
• Ability to generate insights from complex data.
• Experience with marketing and media data sources.
• Excellent communication and teaching skills.
• Strong project management skills.
• Experience in an agency environment.

Benefits

• Pension contributions and life insurance.
• Health insurance and generous holiday entitlement.
• Enhanced maternity and parental leave policies.
• Flexible and hybrid working model.