Audience Insights Specialist - Remote

Overview

The Audience Insights Specialist will be responsible for developing audiences based on various platforms and data sources, providing insights to support campaign strategies, and understanding audience behavior and preferences.

In Short

• Develop insights to support campaign strategy and audience development.
• Curate audience segments from data sources.
• Work with a team of audience insights specialists.
• Utilize MarTech tools for data analysis.
• Support audience activation and testing.
• Conduct performance analysis of audience engagement.
• Manage day-to-day account support for programmatic campaigns.
• Collaborate with local markets on campaign launches.
• Proactively share knowledge across teams.
• Participate in ongoing optimization and reporting.

Requirements

• Strong analytical and problem-solving skills.
• Knowledge of marketing analytics and data solutions.
• Proficiency in Excel and data analysis tools.
• Ability to create insights from various data sources.
• Familiarity with audience creation platforms.
• Excellent communication and organizational skills.
• Ability to manage multiple projects independently.
• Strong attention to detail.
• Experience in digital marketing.
• Ability to build relationships with teams.

Benefits

• Pension contributions.
• Life and health insurance.
• Generous holiday entitlement.
• Enhanced maternity and parental leave policies.
• Flexible and hybrid working model.