Audience Insights Specialist - Remote

Overview

The Audience Insights Specialist will develop audiences based on various platforms and data sources, providing insights to support audience creation and curation from local markets.

In Short

• Strategic partner for audience creation and optimizations through media campaign process
• Create audience insights: market, and audience sizing, behavioral insights on personas
• Manage the development of global audience catalogue for client brands
• Support audience development and validate targeting
• Provide guidelines and best practices to local market planning teams
• Education around data tool solutions to local teams
• Ensure cross-market pollination of best practices
• Work with a team of audience insights specialists
• Utilize Omnicom’s proprietary platform for insights
• Flexible and hybrid working model

Requirements

• Ability to create addressable audiences from various data sources
• Experience presenting data and insights effectively
• Understanding of model development and statistical techniques
• Experience with data preparation and predictive modeling
• Familiarity with SQL, R, and machine learning
• Strong communication skills
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Experience with marketing data and technology
• Coaching/mentoring experience is a plus
• Familiarity with Adobe, DSP, DMP, AWS, and Hadoop

Benefits

• Pension contributions
• Life insurance
• Health insurance
• Generous holiday entitlement
• Enhanced maternity and parental leave policies