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Audience Insights Specialist - Remote

Posted 18 weeks ago
Data Analysis
Full Time
Worldwide

Overview

The Audience Insights Specialist will develop audiences based on various platforms and data sources, providing insights to support audience creation and curation from local markets.

In Short

  • Strategic partner for audience creation and optimizations through media campaign process
  • Create audience insights: market, and audience sizing, behavioral insights on personas
  • Manage the development of global audience catalogue for client brands
  • Support audience development and validate targeting
  • Provide guidelines and best practices to local market planning teams
  • Education around data tool solutions to local teams
  • Ensure cross-market pollination of best practices
  • Work with a team of audience insights specialists
  • Utilize Omnicom’s proprietary platform for insights
  • Flexible and hybrid working model

Requirements

  • Ability to create addressable audiences from various data sources
  • Experience presenting data and insights effectively
  • Understanding of model development and statistical techniques
  • Experience with data preparation and predictive modeling
  • Familiarity with SQL, R, and machine learning
  • Strong communication skills
  • Proficiency in Microsoft Word, Excel, and PowerPoint
  • Experience with marketing data and technology
  • Coaching/mentoring experience is a plus
  • Familiarity with Adobe, DSP, DMP, AWS, and Hadoop

Benefits

  • Pension contributions
  • Life insurance
  • Health insurance
  • Generous holiday entitlement
  • Enhanced maternity and parental leave policies

O.M.G.U

Omnicom Media Group UK

Omnicom Media Group UK is a leading media agency that is part of the world's largest media network, dedicated to delivering better decisions faster for clients and partners. With a strong emphasis on empathy, the agency strives to understand consumer needs and client aspirations while fostering a culture of inclusion and belonging. The team, comprising over 6,000 professionals across the EMEA region, is committed to driving digital transformation and innovation in media strategies. Omnicom Media Group UK values diversity and is focused on creating an environment where every individual can thrive and contribute their unique perspectives.

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