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VP, Marketing Effectiveness - Remote

Posted Yesterday
Sales / Business
Full Time
USA
$146,300 - $185,000 USD/year

Overview

The VP, Marketing Effectiveness will lead sales engagements for NielsenIQ’s Marketing Effectiveness solutions in North America, focusing on acquiring new business and developing client relationships.

In Short

  • Lead sales for Marketing Effectiveness solutions
  • Develop a go-to-market strategy
  • Collaborate with cross-functional teams
  • Manage the sales cycle effectively
  • Utilize marketing insights for client impact
  • Attend conferences and trade shows
  • Proactively prospect new clients
  • Ensure excellent CRM management
  • Represent customer voice in product development
  • Contribute to various projects as needed

Requirements

  • Bachelor's degree required, Master's preferred
  • 5+ years of consultative selling experience
  • Experience with marketing mix modeling preferred
  • Ability to articulate complex issues clearly
  • Management experience is a plus
  • Strong communication skills
  • Willingness to travel up to 25%

Benefits

  • Comprehensive healthcare plan
  • 401(k) retirement plan with matching
  • Discretionary paid time off
  • Flexible working environment
  • Tuition reimbursement
  • Life and AD&D insurance
  • LinkedIn Learning access
  • Employee Assistance Program (EAP)
NielsenIQ logo

NielsenIQ

NielsenIQ is a global leader in measurement and data analytics, providing comprehensive insights into consumer behavior and market dynamics. With a presence in over 90 countries, NielsenIQ delivers accurate and actionable information to consumer packaged goods manufacturers and retailers, enabling them to innovate and grow in a complex marketplace. The company combines its proprietary data with other sources to help clients understand current trends and future opportunities. Committed to diversity and inclusion, NielsenIQ is an Equal Opportunity/Affirmative Action employer, ensuring a workforce that reflects the diversity of the markets it serves.

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