Value Consultant - Marketing Program Effectiveness - Remote

Overview

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

In Short

• Serve as ON24’s SME for marketing program effectiveness supporting Sales and Customer Success.
• Engage with large, global enterprises to improve go-to-market effectiveness.
• Ownership of the process and assets used in program effectiveness.
• Coordinate and execute Proof of Concepts with sales prospects.
• Become certified on all product offerings.
• Partner with Sales organization for training and enablement.
• Participate in sales strategy and positioning meetings.
• Conduct regular roadmap reviews with clients and team members.
• Share knowledge on prospect requirements and competitive insights.
• Provide marketing expertise to sales and customer support.

Requirements

• 7-10 years of B2B marketing experience or consulting experience.
• Strong understanding of B2B marketing principles and digital marketing strategies.
• Industry marketing expertise in Information Technology, Financial Services, or Life Sciences.
• Highly proficient in running structured assessments and workshops.
• Ability to lead discussions and presentations with clarity.
• Familiarity with marketing automation platforms and data analytics tools.
• Collaborative skills to work with cross-functional teams.
• Analytical skills to interpret data and identify trends.
• Problem-solving skills to develop creative solutions.

Benefits

• Health benefits including medical, dental, and vision plans.
• Unlimited PTO policy and wellness days.
• 11 paid company holidays and additional floating holidays.
• Employee Stock Purchase Plan.
• 401K Plan with employer match.
• Reimbursements for home office expenses.
• Fitness and wellness perks including discounted memberships.