Head of Content Marketing - Remote

Overview

Niche is seeking an experienced and innovative leader to head the content marketing function, responsible for developing and executing a content strategy that effectively communicates Niche’s core value propositions to students, parents, and educators.

In Short

• Build and guide a comprehensive content strategy for B2B and B2C audiences.
• Produce high-quality, data-driven content including white papers, guides, and videos.
• Lead and mentor a high-performing content team and freelancers.
• Partner with cross-functional teams to align content with business objectives.
• Oversee content distribution strategies focusing on growth and conversion.
• Implement SEO best practices and leverage AI tools for content production.
• Experiment with new channels and content formats for growth.
• Monitor and report on content performance metrics.
• Ensure B2B content supports revenue goals.

Requirements

• 10+ years in content strategy and digital marketing, with 5 years in management.
• Experience in high-growth technology companies preferred.
• Proven track record in developing content strategies that drive results.
• Expertise in short-form video content and performance-driven marketing.
• Strong leadership and mentoring skills.
• Data-informed approach to optimizing strategies.
• Excellent communication skills.
• Deep understanding of SEO and content optimization.
• Knowledge of Account-Based Marketing.
• Familiarity with AI tools for scaling content production.

Benefits

• Fully flexible workforce with remote work options.
• Competitive compensation in a fast-growing company.
• 100% paid employee health plan, including vision and dental.
• Flexible Paid Time Off Policy.
• Stipend for building a home office.
• 12 weeks fully paid parental leave.
• Meaningful 401(k) with employer match.
• Immediate impact on the company and users.
• A caring team that celebrates wins together.