Senior Marketing Analyst - Remote

Overview

The Senior Analyst plays a pivotal role in bridging the gap between Marketing Analysts and Lead Analysts, bringing both strategic oversight and technical expertise. This position involves advanced data analysis, development of actionable insights, and collaboration with cross-functional teams to ensure data-driven decision-making.

In Short

• Perform advanced analyses of marketing performance data, identifying trends and generating actionable insights.
• Collaborate with the analytics and media teams to optimize marketing strategies based on data findings.
• Leverage and maintain complex data models, including but not limited to Marketing Mix Models (MMM).
• Create and present comprehensive reports and dashboards using tools like Tableau and Looker.
• Serve as a key contact for client engagements, presenting data-driven recommendations and fostering strong client relationships.
• Provide strategic insights that align with clients’ business objectives, contributing to their overall success.
• Mentor and support junior analysts, fostering a collaborative learning environment.
• Work closely with Lead Analysts and Managers to drive the execution of analytics projects and initiatives.
• Identify opportunities to streamline data analysis processes and improve reporting accuracy and efficiency.
• Implement best practices for data management, ensuring high-quality outputs and adherence to deadlines.

Requirements

• Bachelor’s degree in Statistics, Economics, Marketing, or a related field; advanced degree is a plus.
• 3+ years of experience in data analysis, preferably within a marketing or digital advertising context.
• Proficiency in SQL, Python, R, and data visualization tools (Tableau, Looker, Power BI).
• Strong understanding of digital marketing performance metrics, including ROAS, CAC, and LTV.
• Excellent communication skills, capable of translating complex data into clear insights for non-technical stakeholders.
• Proven ability to manage multiple projects simultaneously and work collaboratively in a fast-paced environment.

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D.
• 401k - Employer match.
• HSA - Employer contributes.
• Flexible Vacation & PTO plan.
• Paid Maternity / Paternity.
• Paid Holidays.
• Remote/Flex day schedule.
• Laid back office environment.