Lead Demand Generation Manager - Remote

Overview

NetDocuments is seeking a strategic and results-driven demand generation leader to drive pipeline growth across various law firm segments. The role involves owning the strategy and execution of integrated demand programs that engage decision makers.

In Short

• Drive pipeline growth across Small, Medium, and Large law firm segments.
• Own strategy and execution of integrated demand programs.
• Balance inbound tactics, outbound campaigns, and account-based marketing.
• Execute multi-channel campaigns including digital, webinars, and events.
• Define campaign KPIs and report on pipeline, conversion, and ROI.
• Collaborate with Sales, Product Marketing, and BDR teams.
• Manage relationships with vendors and marketing technology platforms.
• Apply data-driven insights to optimize campaign performance.
• Minimum 5 years in demand generation or marketing strategy.
• Experience in professional services or technology industries is a plus.

Requirements

• Proven success in driving pipeline through inbound and outbound programs.
• Strong digital marketing acumen.
• Understanding of enterprise buying cycles and ABM principles.
• Proficiency in marketing automation and CRM platforms.
• Analytical mindset with experience in campaign reporting.
• Excellent project management and communication skills.
• Experience in professional services, technology, or regulated industries is a plus.

Benefits

• 90% healthcare premiums covered.
• 401K match at 4% with immediate vesting.
• Flexible PTO (typically 3 to 4 weeks a year).
• Monthly contributions for wellness activities.
• Access to LinkedIn learning with dedicated time to explore.