Demand Generation Manager - Remote

Overview

The Demand Generation Manager is responsible for creating, executing, and optimizing Innodata’s lead generation strategies, overseeing all aspects of campaign creation, marketing automation, and lead management.

In Short

• Develop and implement comprehensive demand generation campaigns.
• Lead planning, creative development, audience targeting, and performance analysis.
• Manage paid acquisition channels like LinkedIn Ads and Google Ads.
• Collaborate with content and design teams for campaign assets.
• Optimize campaigns for performance metrics.
• Administer Pardot for email campaigns and automation.
• Oversee integration and data flows between platforms.
• Establish lead scoring models for qualification accuracy.
• Enhance lead capture performance on the website.
• Manage campaign analytics and reporting on key performance indicators.

Requirements

• 5+ years in demand generation or digital marketing.
• Expertise in marketing automation platforms.
• Strong knowledge of Salesforce CRM.
• Ability to run campaigns on LinkedIn Ads and Google Ads.
• Understanding of lead scoring and nurturing.
• Analytical skills for campaign analytics and A/B testing.
• Technical skills in campaign setup and automation.

Benefits

• Competitive compensation and benefits package.
• Remote-first work environment.
• Opportunity to shape demand generation strategy.
• Collaborative company culture.