Demand Generation Manager - Remote

Overview

We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads.

In Short

• Design and execute multi-channel demand generation campaigns targeting SMBs
• Build ABM strategies with clear goals, audience segmentation, and channel mix
• Own paid media (search, social, display, syndication) and continuously test offers and creative
• Manage MQL to SQL pipeline performance, including CAC and disqualification rates
• Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing
• Report on campaign performance and pivot based on insights
• Partner with Sales to ensure lead quality and feedback loops
• Optimize website chat playbooks and lead conversion paths
• Collaborate across teams to align messaging and touchpoints throughout the funnel

Requirements

• 4+ years of experience in demand generation or campaign management
• Proven success managing B2B SaaS or SMB-focused strategies
• Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics
• Experience with Salesforce, Pardot, and marketing automation platforms
• Strong copywriting skills (ads, emails, landing pages)
• Experience with ABM tools and strategies
• Familiarity with AI or automation tools for marketing efficiency

Benefits

• Full ownership of demand generation in a high-impact role
• Remote flexibility with a collaborative, growth-minded team
• Opportunity to shape pipeline strategy and execution across the funnel