Senior Demand Generation Specialist - Remote

Overview

We're Neon, a fast-growing, venture-backed startup revolutionizing the managed PostgreSQL database industry. Our platform enables organizations to deploy, scale, and manage PostgreSQL databases with unprecedented ease and reliability. With significant customer traction and strong investor backing, we're ready to accelerate our growth trajectory - and we need a Demand Generation Expert to lead the charge.

In Short

• Develop and execute a comprehensive demand generation strategy to create a predictable flow of qualified leads for our revenue organization.
• Establish our demand gen infrastructure, including performance marketing tooling, lead scoring, and attribution models.
• Design, launch, and optimize multi-channel campaigns leveraging content marketing, webinars, events, email nurture programs, and digital advertising.
• Partner with product marketing to craft compelling messaging that resonates with technical decision-makers.
• Build analytical frameworks to measure campaign performance, lead quality, and pipeline impact.
• Collaborate with revenue to optimize lead handoff processes and ensure pipeline momentum.
• Test, learn, and iterate rapidly to continually improve conversion rates and ROI.
• Establish yourself as a thought leader in the PostgreSQL ecosystem.

Requirements

• 5+ years of B2B demand generation experience, with at least 3 years focused on developer tools, databases, or cloud infrastructure.
• Proven track record of building demand gen programs that deliver measurable pipeline and revenue results.
• Deep understanding of the technical buyer's journey and experience marketing to developers/DBAs.
• Strong analytical mindset with experience using data to optimize campaign performance.
• Hands-on experience with marketing automation platforms, CRM systems, and digital advertising tools.
• Excellent project management skills with the ability to execute multiple campaigns simultaneously.
• Strategic thinking balanced with tactical execution capabilities.
• Entrepreneurial spirit with the ability to thrive in a fast-paced, ambiguous environment.

Benefits

• Foundational role: Shape our go-to-market strategy and build processes from scratch.
• Career acceleration: Direct visibility with executive leadership and cross-functional teams.
• Meaningful equity: Share in our success as we grow.
• Autonomy: Own your function with the resources and support to succeed.
• Impact: See the direct results of your work as we transform an industry.
• Work with the best: Join a team of experienced founders and engineers who have built and scaled successful database companies.