Demand Generation Specialist - Remote

Overview

Newsela is looking to hire a Demand Generation Specialist to execute and optimize our campaigns.

In Short

• This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams.
• As Newsela’s Demand Generation Specialist, you are ready to dive in and execute integrated national demand programs that generate qualified leads and opportunities within our target audience.
• You will drive impact by helping to achieve demand generation goals by executing campaigns and optimizations that will drive leads, MQLs, and pipeline.
• You will project manage and execute a variety of demand generation activations, including webinars, content, direct mail, and email nurture campaigns end-to-end to generate pipeline and accelerate opportunities.
• You will measure campaign performance and generate data-driven insights to improve future campaign performance.
• You'll run data-informed experiments to uplevel our campaigns.
• You'll partner with Sales and SDRs on campaigns to maximize their impact on marketing sourced bookings.

Requirements

• You have 1-3 years of B2B demand generation experience in a SaaS environment.
• You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion.
• You are extremely data-driven and committed to experimenting to improve and optimize programs for success.
• You have experience working closely with Marketing cross-functional teams Sales to get things done.
• You have strong project management and entrepreneurial skills to work independently on complex projects.
• You are meticulously organized with an ability to work and demonstrate grace under pressure.
• You are comfortable with ambiguity and can move forward in this environment.
• You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful.

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul.
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself.
• Flexible PTO to recharge, including Sabbatical Leave.
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes.
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality.
• No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.