Demand Generation Specialist - Remote

Overview

As a Demand Generation Specialist at ABBYY, you will be responsible for creating and implementing tactics to increase awareness and interest in ABBYY products and services, driving qualified leads into the sales funnel across the Americas, APAC, and EMEA regions.

In Short

• Support the creation and implementation of demand generation tactics.
• Collaborate with cross-functional teams to ensure a unified approach.
• Design and execute campaigns to attract potential customers.
• Develop nurture programs to guide leads through the sales funnel.
• Execute and optimize paid ads on platforms like LinkedIn and Google.
• Oversee content management and ensure alignment with buyer journey stages.
• Manage and optimize campaigns across various channels.
• Plan and execute events, ensuring successful execution.
• Utilize marketing technology platforms for campaign management.
• Analyze campaign performance and prepare data-driven decisions.

Requirements

• Experience in demand generation and lead nurturing.
• Proficiency in marketing automation tools like HubSpot.
• Familiarity with CRM systems, particularly Salesforce.
• Strong analytical skills for campaign performance analysis.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and deadlines.
• Knowledge of modern AI marketing tools is a plus.
• Experience in event planning and execution.
• Creative mindset for content creation and campaign design.
• Understanding of digital marketing channels and strategies.

Benefits

• 18 Days of Paid Time Off.
• Medical, Accidental, and Life Insurance.
• Weekly Wellness Sessions.
• Monthly Healthcare Allowance.