Demand Generation Specialist - Remote

Overview

We are looking for a creative and results-driven Demand Generation Specialist to join our marketing team. This role focuses on content creation, lifecycle marketing, and account-based marketing (ABM) strategies to drive awareness, engagement, and pipeline growth. The ideal candidate is a strategic thinker with a strong ability to craft compelling content, execute targeted campaigns, and collaborate cross-functionally to deliver measurable results.

In Short

• Develop high-quality, engaging content (i.e. eBooks, whitepapers, infographics, etc.)
• Collaborate with internal teams to identify content gaps and fill them
• Optimize content for SEO and performance across all channels
• Implement email nurture campaigns that guide leads through the buyer’s journey
• Execute webinars that engage prospects and customers at different lifecycle stages
• Partner with the sales team to align lifecycle marketing efforts with sales objectives
• Collaborate with the sales team to identify and target high-value accounts
• Monitor and analyze campaign performance (with HubSpot, webinar platforms, etc.)
• Stay up-to-date with the latest trends in demand gen, lifecycle marketing, and ABM

Requirements

• Strong ability to craft compelling content
• Experience in executing targeted campaigns
• Ability to collaborate cross-functionally
• Familiarity with performance metrics and analysis

Benefits

• Opportunity to work in a creative and results-driven environment
• Engagement with cross-functional teams
• Professional development opportunities