Associate Director, Liquid Biopsy and MRD Products - Remote

Overview

The Associate Director will report directly to the Director of Clinical Strategic Marketing and collaborate closely with several cross-functional partners. This role will develop a clear and differentiated strategy and position for the Clinical business within the target market, identify product and service needs, and develop and execute effective marketing and promotional strategies, campaigns, and tactics for the Clinical business to support the achievement of revenue and profitability in the short and long term.

In Short

• Lead the development of Clinical marketing strategies.
• Collaborate with stakeholders to identify key insights for strategy.
• Develop and maintain segmentation and personas for sales execution.
• Assist in the execution of a Clinical marketing plan.
• Work with analytics to deliver market intelligence.
• Prioritize new products based on market analysis.
• Develop solutions based on clinical industry needs.
• Measure ROI on marketing campaigns.
• Support the development of marketing tools and assets.
• Engage with digital and creative teams for campaign delivery.

Requirements

• BA/BS degree in Marketing, Business, or related field.
• MBA degree preferred.
• 10 years of marketing experience in laboratory or life sciences.
• Clinical experience required.
• Demonstrated strategic mindset and project management skills.
• Ability to synthesize complex technical information.
• Proficiency in Excel and PowerPoint.
• Marketing Cloud proficiency.

Benefits

• Competitive benefits with HMO and PPO options.
• 401k match and Employee Stock Purchase Program.
• Tuition reimbursement and leadership development.
• 16 days of paid time off plus holidays.
• Wellness courses and engaged employee resource groups.