Marketing Specialist - Remote

Overview

The Marketing Specialist will take ownership of content initiatives, combining existing data and AI tools to create impactful content. This role focuses on developing a robust content strategy to fuel inbound demand generation, empower the sales team, and optimize customer engagement. You will work closely with cross-functional teams to ensure the right content reaches the right audience at the right time.

In Short

• Develop and execute a content strategy to support demand generation, sales enablement, and customer engagement.
• Create high-quality assets, including thought leadership articles, blog posts, case studies, white papers, landing pages, emails, and eBooks.
• Plan and produce content for webinars, trade shows, and events.
• Collaborate with the digital marketing team to optimize content for SEO and paid media campaigns.
• Design nurture campaigns, retargeting ads, and email sequences.
• Produce tailored sales collateral and ensure the sales team has access to updated content.
• Plan, produce, and execute webinars and promotional campaigns.
• Build onboarding guides and develop upsell and cross-sell campaigns.
• Track and measure the performance of all content initiatives.
• Provide insights and recommendations to optimize content and improve ROI.

Requirements

• 3+ years in content marketing, demand generation, or a similar role, preferably in B2B IT or MSP industries.
• Proficiency in HubSpot, Google Analytics, and marketing tools for content and campaign management.
• Experience planning and executing nurture campaigns, webinars, and paid advertising content.
• Familiarity with AI tools to streamline and enhance content production.
• Ability to track and report on content performance.

Benefits

• Permanent full-time work-from-home position.
• HMO (reimbursement for $100/mo).
• Life Insurance (reimbursement for $20/mo).
• Reimbursement for Dental-$20 and Vision-$4.
• 15 PTO credits in a year (if unused, convertible to cash!).
• Training/Development courses (reimbursement for up to $30).
• US Holiday Pay.