Digital Marketing Manager - Remote

Overview

We are seeking a detail-oriented and analytical Digital Marketing Manager who thrives in an execution-focused role. This position is ideal for someone who enjoys managing and optimizing campaigns, analyzing data for insights, and working in a structured environment. The Digital Marketing Manager will play a critical role in ensuring the success of our marketing initiatives by focusing on paid media, SEO, website optimization, and analytics.

In Short

• Own the strategy, execution, and optimization of paid media campaigns across platforms.
• Manage budgets for PPC campaigns and ensure spend aligns with ROI goals.
• Conduct A/B testing for ads, landing pages, and messaging.
• Lead on-page, off-page, and technical SEO strategies.
• Use tools like SEMRush and Google Analytics to monitor performance.
• Analyze and improve the website’s performance to increase conversion rates.
• Set up and manage UTMs, campaign tracking, and reporting.
• Plan, execute, and optimize organic and paid social media campaigns.
• Develop a content calendar for consistency and engagement.
• Build and maintain dashboards to report on KPIs.

Requirements

• Certification in Google Ads, HubSpot, or other relevant digital marketing tools.
• Advanced knowledge of Google Analytics, SEMRush, and other SEO tools.
• Hands-on experience with Google Ads, Bing Ads, LinkedIn Ads, and Meta campaigns.
• Strong ability to analyze data and generate actionable insights.
• Ability to implement tracking mechanisms and ensure accurate reporting.
• Thrives in a structured, task-oriented environment.
• Excellent written and verbal communication skills.
• Experience in the IT or MSP industry is a plus.
• Background in UX/UI optimization and A/B testing frameworks.

Benefits

• Permanent full-time work-from-home position.
• HMO (reimbursement for $100/mo).
• Life Insurance (reimbursement for $20/mo).
• Reimbursement for Dental-$20 and Vision-$4.
• 15 PTO credits in a year (if unused, convertible to cash!).
• Training/Development courses (reimbursement for up to $30).
• US Holiday Pay.