Senior Account Manager, Programmatic - Remote

Overview

The Programmatic & Digital Media Senior Account Manager role is part of the Media.Monks, Performance.Monks unit. The Programmatic & Digital Media team (P&M) helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). The Senior Account Manager is responsible for day-to-day set up, trafficking, monitoring, and optimization of programmatic media campaigns across multiple buying platforms.

In Short

• Serve as the client-facing programmatic digital media lead on account teams.
• Develop the strongest digital media plan across programmatic and direct partners based on client goals.
• Set-up & launch of programmatic media campaigns working across a variety of DSPs.
• RFP and select direct media partners across a variety of top publications.
• Oversee the RFP, launch, and post campaign stages with a variety of media publications.
• Coordinate with ad ops on ad trafficking in DCM.
• Monitor media in-flight campaign pacing, budgets, optimizations, and results.
• Troubleshoot trafficking issues related to creative and publisher implementation.
• Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
• Stay up-to-date with industry trends and emerging technologies.

Requirements

• 3+ years of experience in programmatic and/or digital direct media management.
• Experience in B2B marketing, preferably in IT, healthcare, professional services, and telecommunications.
• Strong understanding of B2B marketing tactics and customer acquisition strategies.
• Experience working with DV360, The Trade Desk, Amazon DSP, etc.
• Familiarity with DCM.
• Experience with CTV/OTT, digital audio, native, high impact, or direct buys.
• Experience presenting programmatic and digital media performance in a client-facing scenario.

Benefits

• Excellent medical, dental, and vision insurance.
• Generous PTO and 15 company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with an emphasis on personal well-being.
• Career growth in a disruptor space.
• A globally diverse & inclusive culture.
• Commitment to DEI efforts and sustainable growth.