Senior Product Marketing Manager - Remote

Overview

We are looking for a Senior Product Marketing Manager who can help us tell our story to a new audience and drive growth for Mercury Personal.

In Short

• Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planning
• Develop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisions
• Create compelling narratives that differentiate Mercury Personal and drive growth in the consumer segment
• Partner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channels
• Build and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand out
• Drive product adoption through growth initiatives, working closely with our personal banking product team
• Measure and optimize performance, using data to inform future marketing strategies
• Champion the voice of the consumer customer within Mercury, ensuring their needs are represented in product development

Requirements

• 5+ years of B2C product marketing experience
• Strong track record of developing and executing go-to-market strategies for new products
• Experience translating complex products into clear, compelling value propositions
• Excellent storytelling abilities with a keen eye for what makes products resonate with consumers
• Data-driven approach, with experience using analytics to optimize campaigns
• Strong project management skills and ability to coordinate cross-functional initiatives
• Experience working with product, growth, and creative teams
• Fintech experience is a plus, particularly in consumer banking or personal finance

Benefits

• Competitive salary and equity (stock options)
• Comprehensive benefits package
• Opportunities for professional growth and development
• Dynamic and innovative work environment
• Work with a talented and diverse team