Regional Marketing Manager - BFSI - Remote

Overview

The Regional Marketing Manager - BFSI at Mendix is responsible for driving marketing efforts in the Americas, focusing on the Banking, Financial Services, and Insurance sectors. This role requires a strong operational mindset and the ability to collaborate closely with sales teams to generate demand and drive pipeline progression.

In Short

• Lead marketing initiatives for BFSI in the Americas.
• Develop and execute demand generation campaigns.
• Drive Account-Based Marketing in collaboration with sales.
• Measure and optimize marketing programs for effectiveness.
• Ensure alignment with sales needs and marketing objectives.
• Manage end-to-end marketing plans and events.
• Support the sales organization with necessary assets and messaging.
• Communicate plans and results with sales leadership regularly.
• 5+ years of experience in B2B marketing roles.
• Experience in the banking, financial services, or insurance sectors.

Requirements

• 5+ years of experience in B2B field marketing, demand generation, or account-based marketing.
• Experience in marketing to banking, financial services, or insurance.
• Strong communication skills with a proven track record.
• Ability to excel in fast-paced environments.
• Experience in developing integrated marketing plans.
• Experience running account-based marketing campaigns.
• Willingness to travel when required.
• Ability to work independently and autonomously.

Benefits

• Diverse and inclusive work environment.
• Opportunity to work with cutting-edge technology.
• Collaborative team culture.
• Opportunity for professional growth and development.
• Engagement in meaningful projects impacting the BFSI sector.