Vice President of Digital/Growth Marketing & Marketing Operations - Remote

Overview

The Vice President of Growth Marketing & Marketing Operations is responsible for leading and implementing a comprehensive performance marketing strategy that maximizes client acquisition, specifically targeting pet owners.

In Short

• Lead and implement a comprehensive performance marketing strategy to maximize client acquisition (pet owners).
• Build a roadmap to an omnichannel acquisition approach across platforms, including search, social media, programmatic, and video channels.
• Leverage advanced measurement techniques to track, analyze, and optimize marketing performance.
• Manage media and web agencies and scope.
• Oversee the marketing technology stack, ensuring seamless integrations across MedVet.
• Implement marketing processes and workflows to streamline campaign execution and efficiency.
• Ensure data governance, maintaining data quality and accessibility for informed decision-making.
• Oversee digital property management, ensuring optimal performance and user experience.
• Plan and execute marketing campaigns, ensuring alignment with overall business objectives.
• Drive program management process improvements to enhance marketing operations.

Requirements

• 15+ years of progressive experience in marketing, including in leadership roles.
• Proven experience in leading digital and growth marketing strategies.
• Strong understanding of omnichannel marketing and performance measurement techniques.
• Experience with managing media and web agencies.
• Proficiency in marketing technology stacks, including CRM platforms and marketing automation tools.
• Excellent analytical skills with the ability to track, analyze, and optimize marketing performance.
• Strong project management skills with the ability to implement marketing processes and workflows.
• Successful business record of collaborative leadership to achieve strategic objectives.
• Strong leadership skills with the ability to drive results and achieve strategic objectives.
• Experience in digital property management and IT partnerships.

Benefits

• Opportunity to work with a network of emergency and specialty veterinary hospitals.
• Engagement in a mission-driven organization focused on compassionate veterinary care.