Vice President of Growth Marketing - Remote

Overview

As the Vice President of Growth Marketing at MyFitnessPal, you will lead the strategy for performance and lifecycle marketing, creating a cohesive and data-driven approach to grow MyFitnessPal’s user base, increase engagement, and drive long-term retention and revenue.

In Short

• Develop a Unified Growth Strategy: Craft and execute a holistic growth marketing strategy encompassing both performance and lifecycle marketing.
• Drive High-impact Performance Marketing Strategies: Oversee paid media, search, social, and in-app marketing efforts.
• Visionary Leadership: Shape and innovate MyFitnessPal’s long-term growth strategy.
• Set a Learning Agenda: Leverage data and analytics to create a learning framework.
• Collaborate Across Teams: Partner with Product, Engineering, Data Science, and Customer Happiness.
• Harness Technology for Personalization: Champion the integration of AI and machine learning.
• Champion Cross-Functional Relationships: Foster strong partnerships with internal teams.
• Oversee Budget Allocation and Innovation: Manage and allocate budgets for growth marketing experiments.
• Develop and Mentor a High-Performing Team: Lead and develop a talented marketing team.

Requirements

• 15+ years of experience in growth marketing.
• Strong analytical and strategic capabilities.
• Expertise in digital marketing channels and lifecycle strategies.
• Proficiency in analytics and marketing technology platforms.
• Exceptional leadership skills.
• Excellent communication and presentation abilities.
• Results-oriented and adaptable.

Benefits

• Flexible time-off policy and Responsible Time Off benefit.
• Volunteer days off to support community service.
• Paid maternity and paternity leave.
• Monthly Wellness Allowance.
• Access to MyFitnessPal Premium.
• Competitive medical, dental, and vision benefits.
• Retirement savings program with employer match.