Lifecycle Marketing Manager - Remote

Overview

The Lifecycle Marketing Manager is responsible for managing global industry marketing campaigns and customer engagement for the Company for Startups Program, collaborating with agencies and stakeholders to develop various marketing strategies.

In Short

• Manage global marketing campaigns for the Company for Startups Program.
• Develop customer engagement programs including events and workshops.
• Build customer advocacy through storytelling and referral programs.
• Monitor and report on campaign success using data-driven insights.
• Collaborate with cross-functional teams to achieve business outcomes.
• Utilize CRM and marketing automation tools for customer marketing.
• Demonstrate strong project management skills.
• Engage with stakeholders to convey insights and narratives.
• Work independently and make autonomous decisions.
• Present ideas and project status to management effectively.

Requirements

• Bachelor's degree or equivalent experience.
• 5+ years of event management experience.
• Experience in B2B SaaS marketing.
• Proficiency in Marketo and Salesforce.
• Strong written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Experience in data analytics and reporting.
• Problem-solving and creative thinking skills.
• Strong attention to detail.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to work in a dynamic startup environment.
• Engagement in innovative marketing strategies.
• Collaboration with cross-functional teams.
• Professional growth and learning opportunities.
• Access to industry events and conferences.