Director of Field and Customer Marketing - Remote

Overview

We are seeking a Director of Field & Customer Marketing to design and lead demand generation and customer engagement strategies across four distinct industry sectors and GTM motions.

In Short

• Build and execute segment-specific marketing campaigns that align with revenue goals.
• Partner with Product Marketing to develop tailored messaging and content.
• Design and manage integrated campaigns across digital channels and events.
• Plan and execute in-person and virtual field events.
• Collaborate with Sales to develop local activation strategies.
• Establish frameworks for measuring event ROI.
• Develop customer lifecycle programs to increase adoption.
• Drive customer advocacy through initiatives like case studies.
• Align marketing activities with Sales for pipeline targets.
• Manage budgets and vendors for campaign effectiveness.

Requirements

• 8+ years of B2B marketing experience, including 3+ years in leadership.
• Proven track record of driving pipeline through integrated campaigns.
• Experience tailoring marketing programs across multiple industries.
• Skilled in planning and executing events with a focus on engagement.
• Expertise in customer lifecycle and advocacy programs.
• Strong collaboration with Sales, Customer Success, and Product Marketing.
• Analytical mindset to measure and optimize performance.
• Excellent communication and strategic thinking skills.

Benefits

• Opportunity to lead marketing strategies across multiple sectors.
• Collaborative work environment with cross-functional teams.
• Flexibility with remote work options.
• Potential for professional growth and development.