Sr. Retention & Direct Response Manager - Remote

Overview

As Sr. Retention & Direct Response Manager, you will be responsible for driving online lead generation through both traditional and non-traditional marketing channels, including TV, radio, podcasting, influencer marketing, and social media. This is a hands-on role, where you will identify, test, and optimize new campaigns that expand our reach into untapped markets.

In Short

• Launching and managing lead generation campaigns in various marketing channels.
• Continuously testing new marketing channels and analyzing data.
• Developing and executing innovative growth-focused marketing plans.
• Optimizing campaign performance using A/B testing and audience targeting.
• Working cross-functionally to align marketing efforts with business goals.
• Staying ahead of industry trends for new opportunities.
• Managing budgets and tracking ROI.
• Reporting on campaign success.

Requirements

• Experience in lead generation and marketing.
• Strong analytical skills for data-driven decision making.
• Proven track record of successful campaign management.
• Ability to work collaboratively across teams.
• Familiarity with A/B testing and conversion tracking.
• Knowledge of current marketing trends and technologies.

Benefits

• Opportunity to work in a hands-on role.
• Dynamic and innovative work environment.
• Potential for career growth and development.